The Forum for Women Entrepreneurs (FWE), a non-profit organization for women, partnered with The Ideas Group to strategically build a solution that delivered an evolving yet well-respected brand identity to further FWE’s aggressive expansion into other geographic markets.
To build a powerful brand identity that positioned FWE as a leader in the entrepreneurial marketplace for women and that created a scalable environment to showcase the FWE Web site as the premier destination for the growing female entrepreneurial community.
Brand: The Ideas Group designed the FWE logo, color palette and font family
to deliver a flexible visual design and solution that created the ability
for offices nationwide to adopt the logo with a high level of national yet
individual brand identity.
Total Web: An easy-to-update premier destination site for entrepreneurs
nationwide who need access to an information-rich site which will accelerate
the opportunity to bridge the venture capital funding gap and effectively
build and promote individual businesses.